If you’ve got a standout presenter, or even two or more on your team, you might think that’s good enough. It isn’t. If you’re presenting to clients or perspective clients about your company’s capabilities, your entire team should be capable … Read More
Congratulations! You’re an author! If you’re generating some “buzz” about your book (or even if you hope to), you’ll need to know how to talk about what you’ve written in a compelling way. Every writer knows that good writing is … Read More
If you speak on behalf of your company or organization, you need media training. Media training is about learning to present your messages effectively to reporters, and through them to your target audience. It’s about making sure every spokesperson or … Read More
If you’re in business, you already know an elevator pitch is essential to your success. Being able to communicate what you have to offer (your unique selling proposition) is one of the first things organizations from start-ups to established global … Read More
Briefing, noun brief·ing \ˈbrē-fiŋ\: an act or instance of giving precise instructions or essential information. As usual, Webster’s definition is a useful starting point for helping us focus on the goal here. A briefing should communicate only the essence of … Read More
New Nonfiction Book By Timothy Kenny, Vice President of International Training for The Pincus Group For Immediate Release: In Far Country, Stories from Abroad and Other Places, veteran USA Today journalist Timothy Kenny takes readers to places where there are … Read More
One would think in the 21st century, there might not be the need for a candidate for the US Senate to take to the airwaves to declare “I am not a witch.” One would be wrong. Delaware candidate Christine O’Donnell … Read More
When it comes to understanding the “show” in “show and tell” presenting, Steve Jobs was in a class by himself. The Apple CEO was known as one of the best presenters of his time and his powerful communication style set the bar … Read More
The “show” in ‘show and tell’ presentations, is slowly making a comeback in corporate America. It’s a development that is long overdue. Long, dense, dry text projected on conference room screens around the country has too long passed for the … Read More
Senior executives and CEO’s in particular, often assume they will be judged solely by what they do. What they say, and especially, how they say it, is presumed to carry less weight. That’s an assumption that’s as widespread as it … Read More