Master Communicators aren’t just those who can explain things well. Of course, clarity is something every professional should strive for, but Master Communicators stand in a class of their own because of a unique shared quality: their ability to inspire or move an audience they may not know well toward a common purpose. That ability to provide an “a-ha” moment for an audience serves to build the trust necessary to inspire and motivate others. It’s one anyone can develop and apply with practice. While these master communicators have their own unique styles, there are some common techniques they share that we can learn from:

1.) They seek connection
Master Communicators know connecting with those listening is vital to help any audience not just understand but accept the information you’re sharing. It’s that connection that helps the listener frame how the information relates to them. Facts and data can’t make that connection by themselves. It’s the context and the framing the communicator uses and the connection made with the audience, that helps listeners build trust for the information that follows.
Lesson learned: Regardless of your title, seek to connect with your audience, not just inform.

2.) Master Communicators share themselves boldly.
The personal is powerful, so Master Communicators are usually great story tellers. One of the fastest ways to connect with anyone listening is to share a story or an experience that helps illustrate the bigger learning to be shared.
Lesson learned: Look for a story that will help make that vital connection to your audience and to the information you’re sharing. If the story exposes a vulnerability you recognize, so much the better: it’ll help build authenticity and trust with those listening as you share it.

3. Master Communicators never stray far from the vision
Master Communicators always have sight of the larger picture. Details and data and proof points are all important, but those can be easily misinterpreted if your audience doesn’t understand how they fit into a larger context. While the details may be forgotten, the larger points and how those listening felt about them are more likely to be remembered and persuasive.
Lesson learned: Don’t get lost in the weeds. Keep your communications focused on the bottom line and let your audience guide you into how much detail is required (or available in leave-behinds).

Achieving Mastery at Communication isn’t about your title. It is about being prepared with the right tools. Call us for a free consultation about powering up your
communication skills.