Congratulations! You’re an author! If you’re generating some “buzz” about your book (or even if you hope to), you’ll need to know how to talk about what you’ve written in a compelling way. Every writer knows that good writing is … Read More
If you speak on behalf of your company or organization, you need media training. Media training is about learning to present your messages effectively to reporters, and through them to your target audience. It’s about making sure every spokesperson or … Read More
A once little-known senator from Illinois became living proof of the power of one great speech to launch a national political career. We’ve now had a painful reminder of just the opposite: a disastrous speech that may dim the national … Read More
Media interviews can be difficult even for those used to public and media attention -but they can be downright terrifying for those who’ve never been in the media spotlight before. For many who’ve never interacted with the media, fear of … Read More
Let’s start with what Media Training is not. It’s not spin. Media Training isn’t designed to teach those in the public eye how not to deal with the obvious, avoid blame or dance around difficult truths. What media training DOES … Read More
Media Training is simply a way of giving those in the public eye the vital tools they need to tell their story effectively to the public. Companies, organizations and public figures already know the importance of their public reputations. Many … Read More
Ever notice how the media tends to interview the same experts time and time again? Have you wondered if those executives have better communications staff, take advantage of personal media contacts, or are maybe just plain lucky to get that … Read More
Is your media trainer qualified? Here’s how to make sure the media training expert you select knows the score. We hope you’ll select The Pincus Group, of course, but regardless of whom you select for your media training, here are … Read More
During every coaching session, the question is sure to come up. “Do I have to to use PowerPoint in my presentation?” PowerPoint has become almost synonymous in some circles with the modifier “boring”, but that’s not the fault of the tool. It … Read More
“It usually takes me more than three weeks to prepare a good impromptu speech.” ~ Mark Twain I offer communications training, including business writing, presentation skills training, and media relations. The latter two, I’ve found, have much in common in that … Read More