We know even experienced speakers can be prone to having some anxiety when speaking in public. It’s still the least loved part of the job for many executives, whether speaking to a group of colleagues or before hundreds of strangers. And that’s understandable because communicating what you know isn’t the same as knowing it. Appearing authentic, authoritative and confident about a subject isn’t quite the same as feeling that way. So how do you match the power of your communication to the power of your ideas in a way others can see it? Here are some tips and techniques that take you beyond the ” imagine your audience naked” school of coaching:

1.) Make sure the confidence is real.
Sounds simple, but if you don’t really believe what you’re saying to be true, we’re probably going to be able to tell. This isn’t acting. Make sure you’re only speaking about what you have confidence in. Don’t fall into the trap of thinking pretending there aren’t unknowns simply builds confidence.

2.) Practice (Until You Can Let Go of Perfection)
Great leaders are often great speakers and motivators for a reason: Passion. It’s not about getting every word right or never making mistakes. It’s about connecting with your audience. Let others see the passion that drives you. Data alone won’t move people. Stories, and connections will.

3.) Stop worrying about the judgement
Fear on stage is actually about fearing the judgement of others. ‘What will they think of me if I make a mistake? If I trip over my words, or can’t remember my script?’ Let them judge. That’s where your power is. Just know they’re not judging perfection, but connection: the “so what” (whether what you’re saying relates to them.) Focus on making that connection and watch the fear dissipate. (see point number one).

4.) Give every opportunity the weight its worth.
Senior executives: don’t say yes if you have nothing to say. Don’t let anyone schedule an appearance for you that you don’t have time to prepare for. The stakes for you are too high. Mid and entry level executives: don’t blow the opportunity to show who you are. Take the time you need to get ready. Understand the power you have to build or polish your professional reputation every time you communicate.