The annual surveys are in, and employers are again listing communication skills as one of their top qualifications for both new and existing hires. Even executives more experienced and more comfortable in all forms of public speaking say they could use some communication skills strengthening.

As we get ready to close out the year, here are some reminders on how to stand out in front of others, whatever your skill level:

1.) Resolve to leave boring behind.
“Hi, let’s get started. Thanks for coming. My name is…” You’ve just dashed our hopes we’re going to be engaged. Think about changing up your standard go-to open with a question instead, designed to let your audience know this is going to be about them. Open with a surprising fact or a quick anecdote, something they weren’t expecting.
2.) Resolve to get to the point: quickly
No matter how great your content, your audience needs to know where you’re going and why it matters to them from the get-go. Get those key messages up front so they don’t have to guess. Remember: BLUF (Bottom Line Up Front).
3.) Resolve to keep the attention you win
If you’re losing their attention, it’s on you to fix. The key advantage of in -person communication is the ability to adjust and be flexible in making sure the communication lands. If you notice you’re losing your audience’s attention, or see puzzled looks, don’t just plow ahead. Stop and engage.
4.) Resolve to resolve something
Don’t demand in person attention unless it can’t be handled any other way. Even meetings or briefings designed as “updates” should be held in person only to resolve matters that couldn’t be handled with an email or call. Respect everyone’s time and make sure you’ve asked for their time and attention for a specific and identifiable reason.
5.) Resolve to keep everything focused on them
Whether you’re presenting “up” to decision makers, ‘out’ to colleagues, seeking to win support, or collect ideas, every public appearance benefits by knowing your audience and why they’ve come to hear from you. No one should ever start any briefing or presentation with “I’ve been asked to come speak to you…” which separates you from the audience and positions yourself as a subordinate or simply an outsider. The more you know about what motivates this particular audience, the more successful you’ll be in delivering the clear, powerful communications all in the room were hoping for.

And if you’re seeking to build skills for yourself, your team or your employees,
reach out to us at www.thepincusgroup.com for a free consultation.
We’re here to help you match the power of your ideas to the power of your communications.