Aileen Pincus is a communications consultant and President of the Pincus Group, Executive Communications Training. She can be reached at www.thepincusgroup.com
And how best to ignore them
Ever hear the one about picturing your audience naked to overcome your fear of presenting to them? How about the one about practicing in front of a mirror? Anyone who has ever tried either of those well-meaning tropes knows how futile they are. Deluding ourselves that we can calm fears by laughing at our audience, or that we can convince them of anything by faking authenticity, is worse than a waste of time. It prevents us from using our greatest power as presenters: our true selves.
Nothing is quite as powerful as watching and listening to someone who is passionate about what they know and knows how to share it with an audience they know how to connect with. So what other well-meaning advice can we ignore as we build those powerful presentation skills? Try ignoring these “how to’s” and substituting some genuine skill builders.
Memorize Your Presentation
Now this one sounds reasonable enough on the surface. After all, much of our fear about presenting is wrapped up in our fear of looking foolish in front of others. Some of that comes from our fear of drawing a blank when all eyes are on us. If we memorize our presentation, that won’t happen, right? Perhaps, but what will certainly happen is that we’ll be taken out of “the moment” as we put all of our energy and attention on recalling the least significant portion of our presentation: the literal words. Suddenly, we’re not focused on the immediate reaction we’re getting from the audience or on making sure we’re connecting with them. We’re focusing instead on making sure the words keep coming. That sets the bar too low: surviving the presentation until the end isn’t your goal. CONNECTING to your audience is.
Instead: Know Your Presentation
Focus on the essence of what you’re presenting: namely your key messages. This is what’s most important for your audience to understand. If the worst happens and all of your materials and notes disappeared, how would you summarize what you came to say? Put those bigger ideas up front and build your presentation around them. Your audience won’t likely remember all of the supporting details, but they should remember your key points. Worry less about repeating the exact words you intended and more about making sure you’re connecting. If you see heads nodding, react. If you see puzzled looks, don’t just plow through. Stop and make sure you’re not rushing ahead of your audience just to fill space. Slow yourself down and make sure you really see your audience and gauge their reactions. Remember, no one knows what you were supposed to say, so don’t let a pause or different phrasing than you’d planned throw you.
Use a Lot of Bullets
For some reason, lots of presenters think they can take a long, dry presentation and suddenly make it come alive if they can just add enough bullets to the screen. Ever sit through one of those presentations where the bullets don’t in any way indicate an abbreviated point? Heck, they may not even indicate a point! Here’s the thing: TEXT ON A SLIDE IS NOT A VISUAL AID. There is nothing about text that makes it more understandable, or illustrative, than the spoken word, by itself.
Instead: Put the Visual Back in Visual Aid
Are there actual visuals that would help illustrate your points? Can you bring in relevant charts, graphs, photos, illustrations to help your audience “see” your points? If you must use bullets, greatly reduce them and the words you use. Your audience didn’t come to read and they didn’t come to listen to YOU read to them. (Hint: if you use punctuation in your bulleted information, you’re using too many words.)
More is Better
Ever sit through a presentation that’s a product of many hands? More detail, more slides, with the presenter intoning something like…”..and here you can see again..…“ or “this is just yet another example of…” Yes, you want to prove your key points. Data does help you do that. However, information overload may quickly confuse your audience and actually mask your key points.
Instead: Pointed is Powerful
Limit your backup points and secondary data to your “best stuff.” Ask yourself whether any given slide is necessary, why, and what might instead be moved to handout material. Remember, this is ORAL presentation. That means it’s necessary for presenters to pay attention to higher messages, with just enough information to lend strong support. Remember, you are the presentation, so stay center stage.