Media Training – Why Those in the Public Eye Need It
Media Training is simply a way of giving those in the public eye the vital tools they need to tell their story effectively to the public. Companies, organizations and public…
Media Training: Coaching Tips for Media Interviews A media training guide for today’s executive
Ever notice how the media tends to interview the same experts time and time again? Have you wondered if those executives have better communications staff, take advantage of personal media…
Selecting A Media Trainer
Is your media trainer qualified? Here's how to make sure the media training expert you select knows the score. We hope you’ll select The Pincus Group, of course, but regardless…
The Messenger: Friend or Foe in a Crisis? Why Executives Who Should Know Better, Get It Wrong
The media make a tempting target for those in crisis. When gaffe-prone Pennsylvania Governor Rendell found himself in the middle of a firestorm of his own making, his immediate response…
Crisis Communication Gone Wrong
The John Edwards Lesson Of Career Implosion - And What You Can Learn From It Let's start with the obvious. Even in these cynical times, it's safe to say that…
Crisis Communications Done Right: How Jet Blue will weather the storm
Think hard. When was the last time you remember the chief executive officer an American company admitting publicly and repeatedly to getting it wrong? "Humiliated and mortified" is how Jet…
Media & Crisis Communications – The role of the CEO
You've drilled. You've done your homework. Your communications and senior management team have a well-formulated crisis plan. Everyone knows their roles and is prepared to take the right steps toward…
